The WHY is all about "Why should people read/know/care about this?", then WHAT is it that I want them to know/do/feel, and HOW do they do this, then finally the IF? is all about What if? What if I (the reader) do this and it works or doesn't work? What if the next step is. I typically use the 4MAT model (as originally developed by Bernice McCarthy in 1980) which creates a 4 way mind-map, starting with WHY in the top right quadrant then WHAT in the lower right, HOW in the lower left and continuing clockwise to create a branch about IF? in the top left quadrant. Mostly I like that it's a fast way for me to scope and think about an article or book. And can form the basis of a great Prezi layout if you use the clip art. Comentarios: I use it for mind-mapping my articles, presentations, and books.
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